Client
Our client, a US-based leader in personality insights, helps organizations and their teams leverage unique personality strengths to enhance workplace effectiveness. Through its differentiated and proprietary personality assessments, the company empowers individuals and organizations with actionable insights to boost productivity and engagement.
Challenge
Historically, our client conducted in-depth, one-on-one debriefs following each assessment to provide personalized guidance. These sessions fostered a deep understanding and actionable insights for employees; however, as the client began expanding into larger, enterprise organizations, scaling these labor-intensive sessions posed a major resourcing challenge.
This challenge presented a unique opportunity: develop a scalable, digital solution that retains the personalized experience of the traditional debrief. The goal was to deliver a self-guided, customized journey for users that allowed them to understand their personality assessment results and explore ways to leverage those insights at work.
Solution
Dispatch designed a custom web application that guides users through their personality scores and strengths, allowing them to create tailored action plans based on their insights. From inception, Dispatch collaborated closely with the client to define requirements, design user experiences, and create an interface that felt seamless and engaging. Working cross-functionally with the client’s instructional design and branding teams, we crafted an intuitive platform that integrated with their existing content.
The application was consolidated with the client’s legacy infrastructure, enabling seamless sales tracking and meeting robust security standards. Extensive testing was conducted both internally and with the client’s team to gather feedback and make iterative improvements. Today, Dispatch continues to work with the client on additional features, such as a knowledge base, and compatibility with other personality assessments to foster team-level insights.
Outcome
Set to launch on January 1st 2025, this transformative web application is positioned to serve enterprise clients worldwide, preserving the high-value and personalized experience of the original in-person assessment debriefs. By digitizing their process, our client can now meet the demands of global organizations without compromising the unique benefits of their personality insights.
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